Fans of History's "Vikings" (and even those who've never watched the series) have no problem conjuring up an image in their heads when hearing the words "Viking funeral."
But staging a "real" Viking funeral with a real Viking ship and real Viking sail? Something that can only happen on film, right?
Try telling that to the folks at Traction Creative in Vancouver, who reached out to their contact at ACI Design & Theme Productions in Lancaster - who in turn reached out to Weber Advertising's "Sultan of Signage" Dave Cote. When Dave heard about the project - the construction of a replica ship for transport to San Diego's 2017 Comic-Con for re-enactment of a Viking funeral - he and his LFP team were stoked about lending a hand.
"They came to us rather than bigger name companies because we get stuff done quickly, and more affordably," says Dave proudly. And what exactly was it that ACI Design wanted WAM to get done quickly? A sail emblazoned with the logo from the "Vikings" show!
But, it couldn't be just any old sail, printed on just any kind of material. In order to spare the sail from going up in smoke like the rest of the Viking ship it would need to be printed on flame resistant material. Plus it would need to be easily transportable. WAM's experts accomplished both tasks by using four separate fiberglass panels which were subsequently stitched and hem taped together.
"I remember telling them that neither the stitches nor the tape were fire-resistant," says Dave, who feared a quick and early demise to the focal point of the Viking funeral. "But they replied 'hey, it might look better if the sail actually fell apart'."
The result: a fiery spectacle that served as the perfect promotion for season 5 of "Vikings," scheduled to set sail Wednesday, November 29th on the History Channel.
Weber Advertising & Marketing
, a vertically-integrated agency and one of the largest advertising and marketing firms in the Central Pennsylvania region, prides itself on "getting stuff done" across all media platforms - and across the U.S. To see updates on the various cool projects, big and small, that the WAM team gets asked to work on, visit our Facebook page