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WAM Continues To 'Elevate' Its Services To New Heights

For more than two decades, Weber Advertising & Marketing has strived to be the only true vertically-integrated agency in the U.S., and to that end founded its own on-site Digital Express color printing department, and even hired a full-time carpenter (a rarity in the business) for retail signage installations - moves which have helped all of its clients to achieve consistency in branding while reducing costs. But, if recent equipment acquisitions are any indication, the Lancaster firm is seeking to 'elevate' its large format printing capabilities to all new levels.

With the sheer volume of signage steadily increasing, including posters and placards that are needed on a weekly basis for grocery stores, WAM recently decided to ease its future labors by adding the following time-saving pieces of gear to its LFP department:

MIMAKI JV300 160 Wide-Format Printer
With a three-way intelligent heating system (Pre-heater, Print heater and Post-heater), this high-performance, high-quality eco-solvent machine has uniform drying across the width of the printer, for even image quality - and moreover, much faster printing than the earlier versions of JV printers still used by WAM.

BBC Industries Digi-Dri™ Portable Infrared Dryer
As if the JV300 wasn't already fast enough by itself, the Digi-Dri™ conveniently rolls up next to the printer, attaches to the output material, then uses uniform infrared heat distribution to gently dry the ink to a full cure - pretty much on contact. Which means most large format jobs will no longer have to be laid flat on the floor and dried for hours.

KIP 870 Multi-Touch Production Color Print System
Designed for high-demand project requirements, this dynamic device features high-resolution color and black-and-white mixed set production, a 4-roll network printer, and even a 12" Smart System K Touchscreen. Translation: it's a poster printer that pretty much prints and cuts to size high volumes with great speed and accuracy.

Sure, WAM has always strived to "get stuff done" fast. And due to its vertically-integrated business model, with everything from account services to digital art lay-out, and creative services to large-format printing all handled under one roof, they've been able to do just that. But if you're wondering what the addition of this new technological trio means to the company - and more importantly, to clients - one only has to look to LFP's Dave Cote for further insight.

"We have weekly grocery store signage that used to take us 2 days to print," says Dave. "But now, with machines like the KIP 870, it takes us only 2 hours."

Clients (both current and potential), you don't have to be mathematically-inclined to calculate that all those extra hours gained can now be put toward creating and installing in-store displays, writing and designing mailers, managing social media campaigns - and much more - for YOU!

Weber Advertising & Marketing, one of the largest advertising and marketing firms in the Central Pennsylvania region, prides itself on "getting stuff done" across all media platforms - and across the U.S. To see updates on the various cool projects, big and small, that the WAM team gets asked to work on, visit our Facebook page regularly.

WAM Sets Sail For Comic-Con (And Makes A Sail For "Vikings"!)

Fans of History's "Vikings" (and even those who've never watched the series) have no problem conjuring up an image in their heads when hearing the words "Viking funeral."

But staging a "real" Viking funeral with a real Viking ship and real Viking sail? Something that can only happen on film, right?

Try telling that to the folks at Traction Creative in Vancouver, who reached out to their contact at ACI Design & Theme Productions in Lancaster - who in turn reached out to Weber Advertising's "Sultan of Signage" Dave Cote. When Dave heard about the project - the construction of a replica ship for transport to San Diego's 2017 Comic-Con for re-enactment of a Viking funeral - he and his LFP team were stoked about lending a hand.

"They came to us rather than bigger name companies because we get stuff done quickly, and more affordably," says Dave proudly. And what exactly was it that ACI Design wanted WAM to get done quickly? A sail emblazoned with the logo from the "Vikings" show!

But, it couldn't be just any old sail, printed on just any kind of material. In order to spare the sail from going up in smoke like the rest of the Viking ship it would need to be printed on flame resistant material. Plus it would need to be easily transportable. WAM's experts accomplished both tasks by using four separate fiberglass panels which were subsequently stitched and hem taped together.

"I remember telling them that neither the stitches nor the tape were fire-resistant," says Dave, who feared a quick and early demise to the focal point of the Viking funeral. "But they replied 'hey, it might look better if the sail actually fell apart'."

The result: a fiery spectacle that served as the perfect promotion for season 5 of "Vikings," scheduled to set sail Wednesday, November 29th on the History Channel.

Weber Advertising & Marketing, a vertically-integrated agency and one of the largest advertising and marketing firms in the Central Pennsylvania region, prides itself on "getting stuff done" across all media platforms - and across the U.S. To see updates on the various cool projects, big and small, that the WAM team gets asked to work on, visit our Facebook page regularly.

WAM Boldly Forges Into Digital Territory With Hiring of Deirdre Daily

The Economist recently opined that "marketing chiefs are struggling to find the right way to reach consumers on new digital platforms, where they are spending more of their time." And at the beginning of the year Forbes predicted that "in 2016, if you want to be seen, interactive content is the way to do it."

Yes, marketing trends these days pretty much all lean toward the digital end. Thus, it should come as no surprise that Weber Advertising & Marketing decided to forge full throttle into the "digital age" this month by creating a brand new position - Digital Marketing Manager - and hiring an experienced pro to fill it.

Deirdre Daily, a graduate of York College of Pennsylvania, comes to Weber Advertising with a diverse portfolio of experience, including a recent four-year stint as Category Development Manager for the Woodstream Corporation. She is also a newlywed, having married her husband, Michael Kreider, in February 2016.

"I performed 4 different roles while I was at Woodstream," says Ms. Daily, "so I'm quite accustomed to maintaining flexibility and rolling with the punches. In fact, I rather enjoy a dynamic work environment, so look forward to the 'get stuff done' pace of things at WAM."

To see updates on the many ways that Weber Advertising & Marketing is helping businesses to grow in the digital age, visit our Facebook page regularly.
Derirdre Daily
Deirdre Daily