What's Up @ Weber AdvertisingNews Releases

WAM Continues To Grow - And Expand Its Capabilities

2016 was year of shifts in social media, technology and digital marketing. Influencer marketing became more than just a buzzword, the internet became all about video (and hence, video ads), and almost every digital marketer began looking for ways to connect business outcomes to their social media efforts.

So it's no wonder that, in 2017, Weber Advertising is making a shift itself - into third gear, you might say - by expanding its digital marketing and technology capabilities.

The three-pronged strategy? Add a trio of dynamic, motivated, tech-savvy individuals to the WAM team!

Joining the Weber Advertising & Marketing staff since January:

Sean O'Donnell (job title, The ADvocate), a graduate of Millersville University, Sean is a veteran marketer with nearly 15 years of experience in the newspaper marketing industry and most recently served as Senior Digital Media Strategist at Adtaxi. Married, with three children, Sean says "I am excited to be a part of the Weber team and proud to represent our We Get Stuff Done approach!"

Zach Heindel (job title, Webosopher), a recent graduate of the Art Institute of York - Pennsylvania (B.S. Web Development and Interactive Media), Zach also served as a Wireless Sales Consultant for MarketSource while simultaneously attending school. Prior to that, Zach was employed at Clipper Magazine in Lancaster. "There is nothing like turning your dreams into a reality," says Zach, "and I hope to make more of those dreams come true while at Weber."

Becky Sahd (job title, Branding Architect), an Elizabethtown College graduate, Becky specialized in brand management during her recent 5-year tenure at Woodstream Corporation, where she also gained experience in international sales. "I am eager to build new business relationships," says Becky, "and ultimately, build my new clients' brands."

To see updates on the many ways that Weber Advertising & Marketing continues to grow - and helps businesses to grow - in the digital age, visit our Facebook page regularly.
Sean O'Donnell
Sean O'Donnell
Zach Heindel
Zach Heindel
Becky Sahd
Becky Sahd

WAM Boldly Forges Into Digital Territory With Hiring of Deirdre Daily

The Economist recently opined that "marketing chiefs are struggling to find the right way to reach consumers on new digital platforms, where they are spending more of their time." And at the beginning of the year Forbes predicted that "in 2016, if you want to be seen, interactive content is the way to do it."

Yes, marketing trends these days pretty much all lean toward the digital end. Thus, it should come as no surprise that Weber Advertising & Marketing decided to forge full throttle into the "digital age" this month by creating a brand new position - Digital Marketing Manager - and hiring an experienced pro to fill it.

Deirdre Daily, a graduate of York College of Pennsylvania, comes to Weber Advertising with a diverse portfolio of experience, including a recent four-year stint as Category Development Manager for the Woodstream Corporation. She is also a newlywed, having married her husband, Michael Kreider, in February 2016.

"I performed 4 different roles while I was at Woodstream," says Ms. Daily, "so I'm quite accustomed to maintaining flexibility and rolling with the punches. In fact, I rather enjoy a dynamic work environment, so look forward to the 'get stuff done' pace of things at WAM."

To see updates on the many ways that Weber Advertising & Marketing is helping businesses to grow in the digital age, visit our Facebook page regularly.
Derirdre Daily
Deirdre Daily

WAM Celebrates 20 Years of Service With Big Anniversary Gala

Weber Advertising & Marketing founder Jim Weber has been doing things differently for more than two decades - and the agency's success speaks for itself: an evolution from a small "one-man shop" in a 1,800 square foot building in 1996, to a diverse 37-employee team housed in WAM's current 48,000 square feet of space, where the company's annual revenue ($7.63 million in 2014) has soared to the point of earning them recognition as the 5th largest advertising, marketing and PR firm in Central Pennsylvania (Central Penn Business Journal, "16 Lists for 2016").

But WAM's motto - We Care. We Share. We're Always Fair. - and its unique vertically-integrated "we get things done under one roof" work model, aren't in and of themselves the reason why the agency has seen such growth. "It is also the talents and dedication of our staff, and the loyalty of our clients," says Jim. "Without them there wouldn't have been even one year of success, let alone twenty."

Which is precisely why Jim and his wife (and business partner) Jennifer recently threw a huge 20th Anniversary Gala at their offices - to celebrate and honor the many people, past and present, who have played such a integral part in making Weber Advertising what it is today.

On Friday, January 29th, approximately 170 guests gathered at 533 Janet Avenue in Lancaster to dine on fancy hors d'oeuvres and a delicious steak and crab cake dinner, while being entertained by the Todd Fulginiti Trio. There were also plenty of memories shared, including those sparked by a special slide show assembled by WAM Art Director Tony Roda.

For more than five hours, clients, staff, and friends celebrated an accomplishment that's truly been twenty years in the making: the creation of an agency that has become both a fixture in - and a friend to - the local community.

To see updates on the many ways that Weber Advertising & Marketing helps businesses celebrate their strengths and increase their bottom lines, visit our Facebook page regularly.