2016 was year of shifts in social media, technology and digital marketing. Influencer marketing became more than just a buzzword, the internet became all about video (and hence, video ads), and almost every digital marketer began looking for ways to connect business outcomes to their social media efforts.
So it's no wonder that, in 2017, Weber Advertising is making a shift itself - into third gear, you might say - by expanding its digital marketing and technology capabilities.
The three-pronged strategy? Add a trio of dynamic, motivated, tech-savvy individuals to the WAM team!
Joining the Weber Advertising & Marketing staff since January:
(job title, The AD-vocate), a graduate of the Art Institute of York, is a veteran marketer with a diverse background, having developed skills in account support and sales presentations while at Woodstream Corporation, and multi-media advertising sales during a stint at LNP Media Group. Vera says "I enjoy the interaction with clients and getting to know them the most. I am proud of and excited about the services we have to offer our clients at Weber, and am ready to Get Stuff Done!"
(job title, Webosopher), a recent graduate of the Art Institute of York - Pennsylvania (B.S. Web Development and Interactive Media), Zach also served as a Wireless Sales Consultant for MarketSource while simultaneously attending school. Prior to that, Zach was employed at Clipper Magazine in Lancaster. "There is nothing like turning your dreams into a reality," says Zach, "and I hope to make more of those dreams come true while at Weber."
(job title, Branding Architect), an Elizabethtown College graduate, Becky specialized in brand management during her recent 5-year tenure at Woodstream Corporation, where she also gained experience in international sales. "I am eager to build new business relationships," says Becky, "and ultimately, build my new clients' brands."
To see updates on the many ways that Weber Advertising & Marketing continues to grow - and helps businesses to grow - in the digital age, visit our Facebook page regularly.