The Economist recently opined that "marketing chiefs are struggling to find the right way to reach consumers on new digital platforms, where they are spending more of their time." And at the beginning of the year Forbes predicted that "in 2016, if you want to be seen, interactive content is the way to do it."
Yes, marketing trends these days pretty much all lean toward the digital end. Thus, it should come as no surprise that Weber Advertising & Marketing decided to forge full throttle into the "digital age" this month by creating a brand new position - Digital Marketing Manager - and hiring an experienced pro to fill it.
Deirdre Daily, a graduate of York College of Pennsylvania, comes to Weber Advertising with a diverse portfolio of experience, including a recent four-year stint as Category Development Manager for the Woodstream Corporation. She is also a newlywed, having married her husband, Michael Kreider, in February 2016.
"I performed 4 different roles while I was at Woodstream," says Ms. Daily, "so I'm quite accustomed to maintaining flexibility and rolling with the punches. In fact, I rather enjoy a dynamic work environment, so look forward to the 'get stuff done' pace of things at WAM."
To see updates on the many ways that Weber Advertising & Marketing is helping businesses to grow in the digital age, visit our Facebook page regularly.