Boyer's Food Markets, an independent grocer with 17 locations throughout Lancaster, Northeastern PA, was recently named the 2015 Creative Choice Marketing Award winner in the Social Media and Digital Marketing category by the National Grocers Association (NGA), the predominant trade association in the industry. The award also has a central Pennsylvania connection because Weber Advertising & Marketing, based In Lancaster, PA is the advertising agency for Boyer's.
The Creative Choice Awards honor the best marketing and merchandising programs in the grocery industry nationwide regardless of store size.
Boyer's earned the award because of their website and social media strategy in terms of connecting with customers and generating business through those marketing tools.
"Being recognized on a national scale is certainly very satisfying," said Dean Walker, president of Boyer's Food Markets. "We worked with the team at Weber Advertising to develop an approach to both our website and our social media outreach and, in part, an award like this validates those efforts."
According to Mike Miller, account executive at Weber Advertising who leads the Boyer's account within the agency, Boyer's social media efforts include targeted weekly email blasts as well as frequent postings on Facebook and Twitter.
"The website and the weekly emails to customers have both been effective in generating business for Boyer's and social media gives you convenient options for reaching out to customers as well," said Miller.
Last August, Boyer's also took home the top national marketing honor in its category, based on size and sales volume, during Supervalu's national sales show in St. Cloud, MN.
Boyer's is also having success in terms of performance, as the grocer is on a five-year trend of significantly outpacing the national average for growth in same store sales
"For us, knowing our efforts in working with Boyer's have received recognition nationally is great, but what's more important is seeing those efforts have had a positive impact on Boyer's bottom line, said Miller. "If our efforts aren't increasing sales and business, winning awards really doesn't matter."